Understanding Dashboard and Metrics
The Workexe SEO Suite dashboard is a central control panel where you can see your site's SEO performance at a glance. With this guide, you will learn how to use the dashboard effectively. For detailed module view see Dashboard Overview, for initial setup see How to Create Your First Project.
Introduction
The dashboard contains 5 main sections:
- SEO Score: Overall performance indicator
- Keyword Tracking: Ranking statuses
- Technical SEO: Site errors and warnings
- Competitor Analysis: Competition status
- Recent Activities: Current changes
Main Dashboard
Top Section - Overview:
- Total Keywords: Number of tracked keywords
- Average Ranking: Overall performance
- Organic Traffic: Estimated monthly visitors
- Backlink Count: Number of external links
Charts:
- Ranking Trend: Graph of last 30 days
- Traffic Estimate: Monthly traffic change
- Error Trend: Reduction of technical issues
SEO Score
SEO Score is a value between 0-100 and includes the following factors:
Technical SEO (40%):
- Site speed and performance
- Mobile compatibility
- Indexability
- SSL certificate
Content Quality (30%):
- Meta tags
- Heading structure
- Content length
- Image optimization
Backlink Profile (20%):
- Domain authority
- Link quality
- Anchor text diversity
Keyword Performance (10%):
- Ranking positions
- SERP features
Score Interpretation:
- 90-100: Excellent SEO
- 70-89: Good SEO
- 50-69: Average SEO
- 0-49: Poor SEO
Keyword Status
Keyword Cards:
For each keyword:
- Current Ranking: Last measured position
- Change: Change compared to previous month (↗️ ↘️)
- Traffic Estimate: Visitors from this keyword
- Difficulty Score: Competition level
Category Filters:
- First Page: Rankings 1-10
- Second Page: Rankings 11-20
- Rising: Improved in last 7 days
- Falling: Declined in last 7 days
Technical SEO Errors
Error Categories:
Critical Errors (Red):
- 404 errors
- Slow page loading
- SSL issues
- Mobile-friendly issues
Warnings (Yellow):
- Missing meta description
- Missing alt text
- Internal linking issues
Improvements (Blue):
- Schema markup suggestions
- Content optimization
- Backlink opportunities
Error Resolution Process:
- Click on the error
- Read the detailed explanation
- Follow the solution steps
- Mark as "Resolved"
Competitor Comparison
Adding Competitors:
- Click the "Add Competitor" button
- Enter competitor domain
- Comparison begins
Comparison Metrics:
- Average Ranking: You vs Competitor
- Traffic Estimate: Monthly visitor comparison
- Backlink Count: Domain authority comparison
- Keyword Coverage: Which keywords you compete on
Competitor Analysis Charts:
- Ranking comparison of last 3 months
- Traffic trend comparison
- Backlink growth comparison
Next Step: Integrate your real data with Google Search Console Connection.