Adding New Site and First 7 Days Strategy
The first week is critical when you add a new site to Workexe. A good start determines your long-term success. If you haven't created a project yet, start with How to Create Your First Project.
Introduction
To do in the first 7 days:
- ✅ Set up technical infrastructure
- ✅ Complete first site audit
- ✅ Determine keyword strategy
- ✅ Record baseline metrics
Why is the first 7 days important?
The first week allows you to correctly analyze your site's current state and create a solid strategy. Use Dashboard Overview to see all metrics in one place.
Day 1: Initial Setup
Adding Site to Workexe
Step 1: Create Project
Dashboard > Add New Project
- Enter site URL
- Give project name
- Select category
Step 2: Basic Settings
- Target Country: Turkey, Global, etc.
- Target Language: Turkish, English, etc.
- Competitors: Add your first 3 competitors
- Notifications: Set up email settings
Google Integrations
Google Search Console Connection: For step-by-step setup see Search Console Connection.
- Settings > Integrations > GSC
- Sign in with your Google account
- Select relevant property
- Grant permissions
Google Analytics (Optional):
- Settings > Integrations > GA
- Enter your Tracking ID
- Test connection
First Site Audit
Start Full Scan:
SEO Modules > Site Audit > New Scan
Scan Settings:
- Scan Depth: Maximum (on first scan)
- User Agent: Desktop + Mobile
- JavaScript: Enabled
Waiting Time:
- Small sites (1-100 pages): 10-30 minutes
- Medium sites (100-1000 pages): 1-3 hours
- Large sites (1000+ pages): 3-12 hours
Day 2-3: Technical Foundations
Analyze Site Audit Results
Critical Errors (Priority 1):
- ❌ Noindex pages
- ❌ Robots.txt blocks
- ❌ 404 errors
- ❌ Server errors (5xx)
- ❌ Canonical issues
Warnings (Priority 2):
- ⚠️ Duplicate content
- ⚠️ Thin content
- ⚠️ Missing meta tags
- ⚠️ Broken internal links
- ⚠️ Slow page speed
Recommendations (Priority 3):
- 💡 Image optimization
- 💡 Missing alt text
- 💡 H1 optimization
- 💡 Internal linking
Fix Technical Issues
To Be Resolved in First 48 Hours:
1. Indexing Issues:
- Remove noindex tags
- Fix robots.txt
- Create/update XML sitemap
- Submit sitemap to GSC
2. Critical Page Errors:
- Fix or redirect 404 pages
- Resolve 5xx errors
- Fix broken internal links
3. Mobile Compatibility:
- Responsive design check
- Mobile viewport settings
- Touch element sizes
Baseline Metrics
Data You Should Record:
Workexe Dashboard:
- Current keyword rankings
- Backlink count and profile
- Domain authority score
- Technical SEO score
Google Search Console:
- Total impressions
- Total clicks
- Average CTR
- Average position
Google Analytics:
- Monthly organic traffic
- Bounce rate
- Pages per session
- Average session duration
Day 4-5: Content and Optimization
Keyword Research
1. Analyze Existing Rankings:
Workexe > Keyword Tracking > Existing Rankings
- Keywords you're in top 50
- Keywords in 11-20 (easy rise)
- Keywords in 21-50 (medium term)
2. Add New Keywords:
Research Sources:
- Google Search Console (queries)
- Competitor analysis
- Google Suggest
- People Also Ask
- Related searches
Keyword Selection Criteria:
- Search volume: 100+
- Keyword difficulty: Low to Medium
- Commercial intent: High
- Relevance: 100%
3. Create Tracking List:
- 20-50 main keywords
- 50-100 long-tail keywords
- 10-20 branded keywords
On-Page SEO Optimization
Priority Pages:
- Homepage
- Important category pages
- Pages receiving most traffic
- High-converting pages
Optimization Checklist:
- Title tag (50-60 characters)
- Meta description (150-160 characters)
- H1 tag (unique and optimized)
- H2-H6 structure
- Alt text (on all images)
- Internal links (3-5 per page)
- Schema markup
- Image optimization
Day 6-7: Tracking and Improvement
Evaluate First Week Results
Workexe Dashboard Check:
Dashboard > Overview > Last 7 Days
Evaluation Metrics:
- Technical SEO score change
- Number of fixed errors
- Newly indexed pages
- Keyword rankings
Create Weekly Report
What Should Be in Report:
1. Initial State:
- First audit score
- Total error count
- Baseline metrics
2. Improvements Made:
- Fixed critical errors
- Optimization work
- Added keywords
3. Current State:
- Current audit score
- Remaining errors
- Progress percentage
4. Next Steps:
- Weekly goals
- Medium-term plans
- Long-term strategy
Automatic Tracking Settings
Daily Tracking:
- Keyword rankings
- Technical error check
- Backlink changes
Weekly Reports:
Settings > Reports > Automatic Reports
- Report frequency: Weekly
- Email address: mail@example.com
- Report format: PDF
Alerts:
- When critical error detected
- On ranking drops
- When toxic backlink detected
Frequently Asked Questions
When are first results seen?
Technical improvements start to be seen in 1-2 weeks, ranking improvements in 4-8 weeks.
Which errors are priority?
Noindex, robots.txt, and 404 errors must be resolved in the first 48 hours.
When should competitor analysis be done?
Do detailed competitor analysis at the end of the first week and integrate into your strategy.
How important is site speed?
It's critically important. Bring LCP below 2.5 seconds within the first week.
Next Step: Protect your link profile with the Backlink Loss Guide.