Is Domain Authority still relevant?

DA is still useful as a directional metric, especially for link prospecting, but Google does not use it. Treat it as one of several authority signals.

Is Moz cheaper than Semrush?

Yes. Moz Standard at $49/mo is the cheapest of the two by a wide margin, but it covers fewer marketing surfaces.

Which has better backlink data?

Semrush refreshes backlink data more often. Moz Link Explorer is solid but slower to surface new links.

Compare

Moz vs Semrush

Moz and Semrush are veteran SEO platforms with different center of gravity. Moz is built around Domain Authority and rank tracking (STAT for enterprise), while Semrush is a broader marketing suite covering PPC, social, content and SEO. Pricing structure also differs: Moz Pro is simpler tier-based, Semrush bills add-ons separately.

Moz

Semrush

Feature comparison

Feature	Moz	Semrush
Authority metrics	Domain Authority (DA) and Page Authority (PA): the original metric	Authority Score, modeled on backlinks plus traffic
Backlink data	Link Explorer, solid but less fresh than top competitors	Backlink Analytics with daily updates
Rank tracking	Native + STAT for enterprise daily tracking	Position Tracking, included in all plans
Keyword research	Keyword Explorer with Priority score	Keyword Magic Tool, larger database
Site audit	Weekly crawls, project-based	Detailed Site Audit with thematic reports
Content marketing	Limited	Content Marketing Platform (add-on)
Pricing entry	Standard $49/mo (cheapest of the two)	Pro $139.95/mo

Authority metrics

Moz

Domain Authority (DA) and Page Authority (PA): the original metric

Semrush

Authority Score, modeled on backlinks plus traffic

Backlink data

Moz

Link Explorer, solid but less fresh than top competitors

Semrush

Backlink Analytics with daily updates

Rank tracking

Moz

Native + STAT for enterprise daily tracking

Semrush

Position Tracking, included in all plans

Keyword research

Moz

Keyword Explorer with Priority score

Semrush

Keyword Magic Tool, larger database

Site audit

Moz

Weekly crawls, project-based

Semrush

Detailed Site Audit with thematic reports

Content marketing

Moz

Limited

Semrush

Content Marketing Platform (add-on)

Pricing entry

Moz

Standard $49/mo (cheapest of the two)

Semrush

Pro $139.95/mo

Pricing and typical limits

Moz

Standard $49, Medium $99, Large $179, Premium $299 per month. STAT pricing is enterprise quote-only.

Semrush

Pro $139.95, Guru $249.95, Business $499.95 per month. Add-ons (Trends, Local, AI Toolkit) billed separately.

Key differences

Moz: Choose Moz if you want a simpler, cheaper SEO platform centered on DA and rank tracking, or if your team already speaks DA fluently.
Semrush: Choose Semrush for breadth: PPC research, social, content marketing and competitive intelligence in one platform.
Best for: SMB and mid-market SEO teams (Moz) vs enterprise marketing departments needing one platform across channels (Semrush).

A focused alternative

Workexe: the modern alternative to Moz and Semrush

If you like Moz's simpler pricing but want modern modules (AI tracking, content assistant, SEO tasks), Workexe Starter $19/mo runs the full delivery suite without the DA-centric framing. If you currently use Semrush only for SEO, Workexe replaces the SEO modules without paying for PPC and content marketing add-ons.

See Workexe pricing Explore modules

Full module suite from $19/mo
No per-seat surcharges
No credit meters on lookups
AI tracking included

Frequently asked questions

Other comparisons

Semrush vs Ahrefs

Surfer SEO vs Clearscope

Surfer SEO vs Frase