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PL301 Redirect
What 301 Redirect means in SEO and how teams apply it in search strategy.
Read definitionSEO Glossary
199 terms
Plain-language definitions for the SEO concepts you'll see across our help articles.
403 Forbidden
What 403 Forbidden means in SEO and how teams apply it in search strategy.
Read definition404 Error Page
What 404 Error Page means in SEO and how teams apply it in search strategy.
Read definition410 Gone
What 410 Gone means in SEO and how teams apply it in search strategy.
Read definition500 Error
What 500 Error means in SEO and how teams apply it in search strategy.
Read definitionA/B Test
What A/B Test means in SEO and how teams apply it in search strategy.
Read definitionAbove the Fold
What Above the Fold means in SEO and how teams apply it in search strategy.
Read definitionAlgorithm
What Algorithm means in SEO and how teams apply it in search strategy.
Read definitionAlgorithmic Penalty
What Algorithmic Penalty means in SEO and how teams apply it in search strategy.
Read definitionAMP (Accelerated Mobile Pages)
What AMP (Accelerated Mobile Pages) means in SEO and how teams apply it in search strategy.
Read definitionAnchor Text
The visible, clickable text of a hyperlink.
Read definitionAPI (Application Programming Interface)
What API (Application Programming Interface) means in SEO and how teams apply it in search strategy.
Read definitionAudience Analysis
What Audience Analysis means in SEO and how teams apply it in search strategy.
Read definitionAuthor Bio
What Author Bio means in SEO and how teams apply it in search strategy.
Read definitionAuthority Site
What Authority Site means in SEO and how teams apply it in search strategy.
Read definitionBacklink
A link from another website pointing to yours.
Read definitionBERT (Bidirectional Encoder Representations from Transformers)
What BERT (Bidirectional Encoder Representations from Transformers) means in SEO and how teams apply it in search strategy.
Read definitionBlack Hat SEO (Black Hat Search Engine Optimization)
What Black Hat SEO (Black Hat Search Engine Optimization) means in SEO and how teams apply it in search strategy.
Read definitionBounce Rate
What Bounce Rate means in SEO and how teams apply it in search strategy.
Read definitionBranded Search
What Branded Search means in SEO and how teams apply it in search strategy.
Read definitionBreadcrumbs
What Breadcrumbs means in SEO and how teams apply it in search strategy.
Read definitionBroken Link
What Broken Link means in SEO and how teams apply it in search strategy.
Read definitionCanonical Tag
Tells search engines which version of a duplicate page to index.
Read definitionCategory Page
What Category Page means in SEO and how teams apply it in search strategy.
Read definitionCitation
What Citation means in SEO and how teams apply it in search strategy.
Read definitionClick-Through Rate (CTR)
The share of users who click your result after seeing it.
Read definitionClient-Side Rendering (CSR)
What Client-Side Rendering (CSR) means in SEO and how teams apply it in search strategy.
Read definitionCloaking
What Cloaking means in SEO and how teams apply it in search strategy.
Read definitionCLS (Cumulative Layout Shift)
What CLS (Cumulative Layout Shift) means in SEO and how teams apply it in search strategy.
Read definitionComment Links
What Comment Links means in SEO and how teams apply it in search strategy.
Read definitionCompetitor Analysis
Studying competing sites to find SEO opportunities and gaps.
Read definitionContent Length
What Content Length means in SEO and how teams apply it in search strategy.
Read definitionContent Marketing
Creating useful content to attract and retain an audience.
Read definitionContent Quality
What Content Quality means in SEO and how teams apply it in search strategy.
Read definitionContent Strategy
What Content Strategy means in SEO and how teams apply it in search strategy.
Read definitionConversion Rate Optimization (CRO)
What Conversion Rate Optimization (CRO) means in SEO and how teams apply it in search strategy.
Read definitionCore Update
What Core Update means in SEO and how teams apply it in search strategy.
Read definitionCore Web Vitals (CWV)
Google's user experience metrics: LCP, INP and CLS.
Read definitionCost Per Click (CPC)
What Cost Per Click (CPC) means in SEO and how teams apply it in search strategy.
Read definitionCrawl Budget
What Crawl Budget means in SEO and how teams apply it in search strategy.
Read definitionCrawl Depth
What Crawl Depth means in SEO and how teams apply it in search strategy.
Read definitionCrawl Errors
What Crawl Errors means in SEO and how teams apply it in search strategy.
Read definitionCrawling
How search engines discover and read pages on the web.
Read definitionCritical CSS (CSS)
What Critical CSS (CSS) means in SEO and how teams apply it in search strategy.
Read definitionCustom 404 Page
What Custom 404 Page means in SEO and how teams apply it in search strategy.
Read definitionDelayed Loading
What Delayed Loading means in SEO and how teams apply it in search strategy.
Read definitionDisavow Tool
What Disavow Tool means in SEO and how teams apply it in search strategy.
Read definitionDoFollow/NoFollow
What DoFollow/NoFollow means in SEO and how teams apply it in search strategy.
Read definitionDomain Age
What Domain Age means in SEO and how teams apply it in search strategy.
Read definitionDomain Authority (DA/DR)
A score predicting how well a domain can rank in search.
Read definitionDomain Signals
What Domain Signals means in SEO and how teams apply it in search strategy.
Read definitionDuplicate Content
What Duplicate Content means in SEO and how teams apply it in search strategy.
Read definitionDwell Time
What Dwell Time means in SEO and how teams apply it in search strategy.
Read definitionE-Commerce SEO (E-Commerce Search Engine Optimization)
What E-Commerce SEO (E-Commerce Search Engine Optimization) means in SEO and how teams apply it in search strategy.
Read definitionE-E-A-T (Experience, Expertise, Authoritativeness, Trust)
What E-E-A-T (Experience, Expertise, Authoritativeness, Trust) means in SEO and how teams apply it in search strategy.
Read definitionEntity
What Entity means in SEO and how teams apply it in search strategy.
Read definitionEvergreen Backlink
What Evergreen Backlink means in SEO and how teams apply it in search strategy.
Read definitionEvergreen Content
What Evergreen Content means in SEO and how teams apply it in search strategy.
Read definitionExternal Linking
What External Linking means in SEO and how teams apply it in search strategy.
Read definitionFaceted Navigation
What Faceted Navigation means in SEO and how teams apply it in search strategy.
Read definitionFeatured Snippet
What Featured Snippet means in SEO and how teams apply it in search strategy.
Read definitionFID (First Input Delay)
What FID (First Input Delay) means in SEO and how teams apply it in search strategy.
Read definitionFilter Bubble
What Filter Bubble means in SEO and how teams apply it in search strategy.
Read definitionFirst Contentful Paint (FCP)
What First Contentful Paint (FCP) means in SEO and how teams apply it in search strategy.
Read definitionForum Links
What Forum Links means in SEO and how teams apply it in search strategy.
Read definitionFreshness
What Freshness means in SEO and how teams apply it in search strategy.
Read definitionGeographic Targeting
What Geographic Targeting means in SEO and how teams apply it in search strategy.
Read definitionGlossary Attacks
What Glossary Attacks means in SEO and how teams apply it in search strategy.
Read definitionGoogle My Business (GMB)
What Google My Business (GMB) means in SEO and how teams apply it in search strategy.
Read definitionGoogle Sandbox
What Google Sandbox means in SEO and how teams apply it in search strategy.
Read definitionGrey Hat SEO (Grey Hat Search Engine Optimization)
What Grey Hat SEO (Grey Hat Search Engine Optimization) means in SEO and how teams apply it in search strategy.
Read definitionHeader Tags
What Header Tags means in SEO and how teams apply it in search strategy.
Read definitionHreflang Tag
What Hreflang Tag means in SEO and how teams apply it in search strategy.
Read definitionHTTPS (Hypertext Transfer Protocol Secure)
Secure version of HTTP, required for modern SEO and trust.
Read definitionHTTPS Redirect
What HTTPS Redirect means in SEO and how teams apply it in search strategy.
Read definitionHub & Spoke Model
What Hub & Spoke Model means in SEO and how teams apply it in search strategy.
Read definitionHummingbird Update
What Hummingbird Update means in SEO and how teams apply it in search strategy.
Read definitionHybrid Rendering
What Hybrid Rendering means in SEO and how teams apply it in search strategy.
Read definitionImage Alt Text
Text describing an image for accessibility and image search.
Read definitionImage Optimization
What Image Optimization means in SEO and how teams apply it in search strategy.
Read definitionImage Sitemap
What Image Sitemap means in SEO and how teams apply it in search strategy.
Read definitionIndexing
Storing pages in the search engine's database so they can rank.
Read definitionInternal Link
A link from one page on your site to another page on the same site.
Read definitionInternal Redirect
What Internal Redirect means in SEO and how teams apply it in search strategy.
Read definitionInternal Search
What Internal Search means in SEO and how teams apply it in search strategy.
Read definitionJavaScript SEO (JS SEO)
What JavaScript SEO (JS SEO) means in SEO and how teams apply it in search strategy.
Read definitionKeyword
A word or phrase users type into search engines.
Read definitionKeyword Cannibalization
What Keyword Cannibalization means in SEO and how teams apply it in search strategy.
Read definitionKeyword Density
What Keyword Density means in SEO and how teams apply it in search strategy.
Read definitionKeyword Gap
What Keyword Gap means in SEO and how teams apply it in search strategy.
Read definitionKeyword Grouping
What Keyword Grouping means in SEO and how teams apply it in search strategy.
Read definitionKeyword Mapping
What Keyword Mapping means in SEO and how teams apply it in search strategy.
Read definitionKeyword Research
Finding the queries your audience searches for.
Read definitionLong-Tail Keyword
What Long-Tail Keyword means in SEO and how teams apply it in search strategy.
Read definitionKeyword Tracking
Monitoring how your pages rank for chosen keywords over time.
Read definitionKnowledge Graph
What Knowledge Graph means in SEO and how teams apply it in search strategy.
Read definitionLazy Loading
What Lazy Loading means in SEO and how teams apply it in search strategy.
Read definitionLCP (Largest Contentful Paint)
What LCP (Largest Contentful Paint) means in SEO and how teams apply it in search strategy.
Read definitionLink Building
What Link Building means in SEO and how teams apply it in search strategy.
Read definitionLink Equity
What Link Equity means in SEO and how teams apply it in search strategy.
Read definitionLink Gap
What Link Gap means in SEO and how teams apply it in search strategy.
Read definitionLink Juice
What Link Juice means in SEO and how teams apply it in search strategy.
Read definitionLink Removal
What Link Removal means in SEO and how teams apply it in search strategy.
Read definitionLink Scheme
What Link Scheme means in SEO and how teams apply it in search strategy.
Read definitionLocal Business Schema
What Local Business Schema means in SEO and how teams apply it in search strategy.
Read definitionLocal Pack
What Local Pack means in SEO and how teams apply it in search strategy.
Read definitionLocal SEO (Local Search Engine Optimization)
Optimizing to appear in location-based search results.
Read definitionLog File Analysis
What Log File Analysis means in SEO and how teams apply it in search strategy.
Read definitionLSI Keywords (Latent Semantic Indexing)
What LSI Keywords (Latent Semantic Indexing) means in SEO and how teams apply it in search strategy.
Read definitionManual Penalty/Action
What Manual Penalty/Action means in SEO and how teams apply it in search strategy.
Read definitionMeta Description
The short summary shown under your title in search results.
Read definitionMeta Refresh
What Meta Refresh means in SEO and how teams apply it in search strategy.
Read definitionMeta Robots Tag
What Meta Robots Tag means in SEO and how teams apply it in search strategy.
Read definitionMetadata
What Metadata means in SEO and how teams apply it in search strategy.
Read definitionMobile-First Indexing
What Mobile-First Indexing means in SEO and how teams apply it in search strategy.
Read definitionMobile-Friendliness
What Mobile-Friendliness means in SEO and how teams apply it in search strategy.
Read definitionNavigation
What Navigation means in SEO and how teams apply it in search strategy.
Read definitionNavigational Search
What Navigational Search means in SEO and how teams apply it in search strategy.
Read definitionNegative SEO (Negative Search Engine Optimization)
What Negative SEO (Negative Search Engine Optimization) means in SEO and how teams apply it in search strategy.
Read definitionNews Article Schema
What News Article Schema means in SEO and how teams apply it in search strategy.
Read definitionNoIndex (No Index)
What NoIndex (No Index) means in SEO and how teams apply it in search strategy.
Read definitionOff-Page SEO (Off-Page Search Engine Optimization)
Activities outside your site (mainly backlinks) that affect rankings.
Read definitionOn-Page SEO (On-Page Search Engine Optimization)
Optimizing content and HTML on a page to rank better.
Read definitionOrganic Click Share
What Organic Click Share means in SEO and how teams apply it in search strategy.
Read definitionOrganic Competitors
What Organic Competitors means in SEO and how teams apply it in search strategy.
Read definitionOrganic Traffic
Unpaid visitors coming from search engine results.
Read definitionOrphan Page
What Orphan Page means in SEO and how teams apply it in search strategy.
Read definitionOutbound Link
What Outbound Link means in SEO and how teams apply it in search strategy.
Read definitionPage Speed
How quickly a page loads, a confirmed ranking factor.
Read definitionPanda Update
What Panda Update means in SEO and how teams apply it in search strategy.
Read definitionParameter URLs
What Parameter URLs means in SEO and how teams apply it in search strategy.
Read definitionPassage Ranking
What Passage Ranking means in SEO and how teams apply it in search strategy.
Read definitionPBN (Private Blog Network)
What PBN (Private Blog Network) means in SEO and how teams apply it in search strategy.
Read definitionPenalty Removal
What Penalty Removal means in SEO and how teams apply it in search strategy.
Read definitionPenguin Update
What Penguin Update means in SEO and how teams apply it in search strategy.
Read definitionPeople Also Ask (PAA)
What People Also Ask (PAA) means in SEO and how teams apply it in search strategy.
Read definitionPerfect Keyword
What Perfect Keyword means in SEO and how teams apply it in search strategy.
Read definitionPillar Content
What Pillar Content means in SEO and how teams apply it in search strategy.
Read definitionPogo-Sticking
What Pogo-Sticking means in SEO and how teams apply it in search strategy.
Read definitionPPC (Pay Per Click)
What PPC (Pay Per Click) means in SEO and how teams apply it in search strategy.
Read definitionPre-Rendering
What Pre-Rendering means in SEO and how teams apply it in search strategy.
Read definitionProduct Page
What Product Page means in SEO and how teams apply it in search strategy.
Read definitionProduct Schema
What Product Schema means in SEO and how teams apply it in search strategy.
Read definitionQuality Score
What Quality Score means in SEO and how teams apply it in search strategy.
Read definitionQuery Deskewing
What Query Deskewing means in SEO and how teams apply it in search strategy.
Read definitionRank Brain
What Rank Brain means in SEO and how teams apply it in search strategy.
Read definitionRanking
The position of a page in search results for a query.
Read definitionRanking Factor
What Ranking Factor means in SEO and how teams apply it in search strategy.
Read definitionRedirect Chain
What Redirect Chain means in SEO and how teams apply it in search strategy.
Read definitionReferring Domain
What Referring Domain means in SEO and how teams apply it in search strategy.
Read definitionRel=alternate
What Rel=alternate means in SEO and how teams apply it in search strategy.
Read definitionRender Blocking Resources
What Render Blocking Resources means in SEO and how teams apply it in search strategy.
Read definitionReverse Link Building
What Reverse Link Building means in SEO and how teams apply it in search strategy.
Read definitionRich Results Test
What Rich Results Test means in SEO and how teams apply it in search strategy.
Read definitionRich Snippets
What Rich Snippets means in SEO and how teams apply it in search strategy.
Read definitionRobots Meta Tag
What Robots Meta Tag means in SEO and how teams apply it in search strategy.
Read definitionRobots.txt
A file telling crawlers which parts of a site they may access.
Read definitionSchema Markup
Structured data that helps search engines understand content.
Read definitionSearch Intent
What Search Intent means in SEO and how teams apply it in search strategy.
Read definitionSearch Volume
What Search Volume means in SEO and how teams apply it in search strategy.
Read definitionSEO (Search Engine Optimization)
The practice of improving a site to earn more organic search traffic.
Read definitionSERP (Search Engine Results Page)
The page Google shows after a search query.
Read definitionServer Response Time
What Server Response Time means in SEO and how teams apply it in search strategy.
Read definitionServer-Side Rendering (SSR)
What Server-Side Rendering (SSR) means in SEO and how teams apply it in search strategy.
Read definitionSite Architecture
What Site Architecture means in SEO and how teams apply it in search strategy.
Read definitionSite Audit
A full technical check of a website for SEO issues.
Read definitionSitemap (XML)
A file that lists important URLs to help search engines crawl.
Read definitionSnippet
The title, URL and description block shown for a result in the SERP.
Read definitionSocial Signals
What Social Signals means in SEO and how teams apply it in search strategy.
Read definitionSpam Score
What Spam Score means in SEO and how teams apply it in search strategy.
Read definitionSpeed Index
What Speed Index means in SEO and how teams apply it in search strategy.
Read definitionSpider/Bot/Crawler
What Spider/Bot/Crawler means in SEO and how teams apply it in search strategy.
Read definitionSpider Trap
What Spider Trap means in SEO and how teams apply it in search strategy.
Read definitionStructured Data
What Structured Data means in SEO and how teams apply it in search strategy.
Read definitionSubdirectory
What Subdirectory means in SEO and how teams apply it in search strategy.
Read definitionSubdomain
What Subdomain means in SEO and how teams apply it in search strategy.
Read definitionSubfolder Optimization
What Subfolder Optimization means in SEO and how teams apply it in search strategy.
Read definitionTechnical SEO (Technical Search Engine Optimization)
Optimizing crawlability, indexability and site architecture.
Read definitionThin Content
What Thin Content means in SEO and how teams apply it in search strategy.
Read definitionTime Out
What Time Out means in SEO and how teams apply it in search strategy.
Read definitionTitle Tag
The clickable headline shown for a page in search results.
Read definitionTopic Authority
What Topic Authority means in SEO and how teams apply it in search strategy.
Read definitionTotal Blocking Time (TBT)
What Total Blocking Time (TBT) means in SEO and how teams apply it in search strategy.
Read definitionTraffic Estimation
What Traffic Estimation means in SEO and how teams apply it in search strategy.
Read definitionTraffic Spike
What Traffic Spike means in SEO and how teams apply it in search strategy.
Read definitionTransactional Search
What Transactional Search means in SEO and how teams apply it in search strategy.
Read definitionURL (Uniform Resource Locator)
What URL (Uniform Resource Locator) means in SEO and how teams apply it in search strategy.
Read definitionUsability
What Usability means in SEO and how teams apply it in search strategy.
Read definitionUser Agent
What User Agent means in SEO and how teams apply it in search strategy.
Read definitionUser-Agent Spoofing
What User-Agent Spoofing means in SEO and how teams apply it in search strategy.
Read definitionUser Experience (UX)
What User Experience (UX) means in SEO and how teams apply it in search strategy.
Read definitionUser-Generated Content (UGC)
What User-Generated Content (UGC) means in SEO and how teams apply it in search strategy.
Read definitionVideo Carousel
What Video Carousel means in SEO and how teams apply it in search strategy.
Read definitionVideo Sitemap
What Video Sitemap means in SEO and how teams apply it in search strategy.
Read definitionViewport
What Viewport means in SEO and how teams apply it in search strategy.
Read definitionVoice Search
What Voice Search means in SEO and how teams apply it in search strategy.
Read definitionWhite Hat SEO (White Hat Search Engine Optimization)
What White Hat SEO (White Hat Search Engine Optimization) means in SEO and how teams apply it in search strategy.
Read definitionXML Declaration (XML)
What XML Declaration (XML) means in SEO and how teams apply it in search strategy.
Read definitionZero Click Search
What Zero Click Search means in SEO and how teams apply it in search strategy.
Read definition