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Google Analytics 4 Integration, Connect GA4 Traffic and Conversions to Workexe

Connect a GA4 property in 90 seconds to overlay sessions, engaged users, conversions and revenue on every SEO report. Workexe uses the official GA4 Data API with read-only OAuth scopes.

August 13, 20252 min read

Google Analytics 4 Integration, Connect GA4 Traffic and Conversions to Workexe

What gets imported

Workexe pulls the GA4 metrics that matter for SEO reporting, refreshed every 6 hours. No event configuration needed on your side.

  • Sessions and engaged sessions by landing page
  • Users, new users, returning users
  • Conversions by event name (purchase, sign_up, lead)
  • Revenue and average order value (if e-commerce events fire)
  • Source/medium breakdown for organic vs other channels

Connection in 4 steps

Owner or Editor on the GA4 property is required. Viewer is enough for read-only reporting use cases.

  • Settings > Integrations > Google Analytics 4 > Connect
  • Sign in with the Google account that has GA4 access
  • Pick the right Property ID (format: 123456789)
  • Map GA4 events to Workexe conversion buckets (one-time)

Common permission errors

Most failed connections are GA4 permission issues, not Workexe bugs. Quick fixes below.

  • 'No properties found', the Google account has no GA4 access, ask the GA4 admin to invite as Viewer
  • 'API not enabled', the GCP project tied to GA4 needs Analytics Data API enabled (one-time)
  • 'Quota exceeded', GA4 free tier allows 25k tokens/day, contact us if you hit this

Data freshness and history

Workexe respects GA4's data-processing window. New properties may take 24 to 48 hours to backfill historical data.

  • Live refresh: every 6 hours
  • Historical backfill: up to 14 months on first connect
  • GA4 reports finalise at T+24h, expect minor adjustments to today's data

Multi-property workspaces

Agency plans can connect unlimited GA4 properties, one per Workexe project, with cross-property comparison in client portals.

  • 1 GA4 property per Workexe project (1:1 mapping)
  • Cross-property dashboard for agencies (view side by side)
  • Per-property timezone and currency respected automatically
google analytics 4 integration, connect ga4 traffic and conversions to workexe setup
  1. 1
    Open Project

    Launch the google analytics 4 integration, connect ga4 traffic and conversions to workexe module from your project panel.

  2. 2
    Connect Sources

    Add GSC, GA4 and any required CSV imports.

  3. 3
    Set Scope

    Choose location, language, device and alert thresholds.

  4. 4
    Validate

    Confirm the first scan against a known page or query.

Frequently Asked Questions