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Workexe

How to Do Competitor Analysis (A to Z)

A complete framework for analyzing any competitor inside Workexe.

May 26, 20252 min read
Side by side competitor dashboards

How to Do Competitor Analysis (A to Z)

Pick the right 3-5 competitors

The single biggest mistake teams make is benchmarking against aspirational brands instead of real SERP rivals. Workexe Competitor Analysis discovers organic competitors automatically based on shared keywords.

  • Open Competitor Analysis and review the auto-discovered list, ranked by keyword overlap
  • Keep 1 aspirational leader, 2-3 direct rivals, and 1 fast-growing newcomer
  • Verify they actually rank for your money keywords, not just brand-adjacent terms
  • Drop any competitor whose primary monetization differs (B2C vs B2B) from yours

Quantify the gap with five metrics

Vague impressions do not survive a strategy review. Convert competitive position into numbers you can defend.

  • Estimated organic traffic and 12-month trend
  • Number of ranking keywords in top 3, 4-10, 11-20
  • Referring domains and authority score
  • Share of voice across your tracked keyword set
  • AI citation share across the prompts your buyers actually use

Find the keyword gap that converts

Most gap reports list thousands of low-intent keywords. Filter for commercial and bottom-of-funnel terms first; that's where revenue lives.

  • Run the Keyword Gap report in Workexe with intent filter set to Commercial and Transactional
  • Sort by competitor position 1-10 and your position 11-50 (closest opportunities first)
  • Filter out branded competitor terms and exclude KD > 60 for new sites
  • Group remaining gaps into 3-5 content pillars; one pillar per quarter

Turn analysis into a 90-day plan

Analysis without commitment is just a report. Workexe SEO Tasks turns gap rows into a sequenced backlog.

  • Schedule 3 high-priority gap articles in month 1 with assigned writers
  • Plan 2 page rewrites where the competitor outranks you with a thinner piece
  • Build 1 comparison page if a competitor owns the [you] vs [competitor] SERP
  • Set a recurring 30-day check-in to verify movement on each targeted keyword
how to do competitor analysis (a to z) | Workexe flow
  1. 1
    Connect

    Verify the domain, connect GSC and GA4 in two clicks.

  2. 2
    Scan

    Site Audit and keyword tracking start automatically.

  3. 3
    Optimize

    Apply recommendations from the content assistant and fix list.

  4. 4
    Report

    Export to PDF/Looker or email clients on a schedule.

Frequently Asked Questions