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Workexe

Content Assistant, Brief, Draft and Optimise SEO Content

Generate SEO briefs from live SERP and competitor outlines, draft with a per-brand AI assistant, and optimise existing pages without leaving Workexe.

April 2, 20252 min read
Table of Contents

Content Assistant, Brief, Draft and Optimise SEO Content

Brief Mode, what goes into every brief

A brief takes 30 seconds to generate and pulls live data so it is never stale. You get a recommended H1, H2 outline, entity list and FAQ ideas mapped to People Also Ask.

  • Target keyword + 5 secondary keywords from clustering
  • H2 outline derived from the current top-10 SERP, deduplicated
  • Entity list (people, products, concepts) the topic must mention to compete
  • FAQ candidates from PAA + Reddit threads (when available)
  • Word count target based on the median of top-10 ranking pages

Draft Mode, the per-brand AI voice

Provide a brand voice doc once (tone, banned words, preferred examples) and every draft uses it. The assistant cites every claim with the source so you can fact-check before publishing.

  • Tone presets (professional, conversational, technical) plus custom
  • Banned-word list enforced on every generation
  • Inline citations with link to source
  • Per-brief regeneration of any single section without rewriting the whole draft

Optimise Mode, upgrade existing pages

Paste a URL and Workexe scores it against the live SERP for its target keyword, then suggests concrete edits: missing entities, weak H2 coverage, thin sections, schema you should add.

  • Coverage Score 0 to 100, comparable to the median top-10 ranking page
  • Section-level suggestions, not just "improve this article"
  • Schema recommendations with valid JSON-LD ready to copy

Quota and what counts as 1 brief

Plans include 500 briefs per month (Pro). One brief = one keyword brief OR one optimise run OR up to 2,000 words of draft. Drafts under 2,000 words count as 1 regardless of regenerations.

  • Briefs reset on plan renewal day
  • Unused briefs do not roll over
  • Agency plan adds 2,000 briefs/month and bring-your-own-key option

Handing content to the team

Every brief and draft has a shareable workspace link, no extra seat required for reviewers. Approved drafts auto-create a Content task in SEO Tasks with the publish date.

  • Comment threads inline on any section
  • Approval status synced to SEO Tasks
  • Export to Google Docs, Markdown or HTML
content assistant, brief, draft and optimise seo content reporting
  1. 1
    Select KPIs

    Pick 4-6 client-facing metrics (traffic, visibility, conversions).

  2. 2
    Apply Template

    Add filters and commentary to a branded PDF template.

  3. 3
    Share

    Send a read-only link or downloadable PDF.

  4. 4
    Schedule

    Enable weekly or monthly automated delivery.

Frequently Asked Questions

Does the assistant scrape my competitors directly?
Workexe uses cached SERP snapshots and public-page fetches, the same way an SEO tool reads a competitor's title and headings. No login walls are bypassed.
Can I bring my own OpenAI/Anthropic API key?
Yes on the Agency plan. Briefs you generate with your own key do not count against the monthly quota.
How is plagiarism handled?
Drafts are generated, not copied. The assistant cites sources for facts and rephrases all explanatory text. A built-in similarity check warns if any paragraph exceeds 15% match against indexed pages.
Can I lock the brand voice so juniors cannot override it?
Yes. Brand voice can be locked at the workspace level, requiring an Admin to change it.