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Workexe

Content Assistant, Brief, Draft and Optimise SEO Content

Generate SEO briefs from live SERP and competitor outlines, draft with a per-brand AI assistant, and optimise existing pages without leaving Workexe.

April 2, 20252 min read

Content Assistant, Brief, Draft and Optimise SEO Content

Brief Mode, what goes into every brief

A brief takes 30 seconds to generate and pulls live data so it is never stale. You get a recommended H1, H2 outline, entity list and FAQ ideas mapped to People Also Ask.

  • Target keyword + 5 secondary keywords from clustering
  • H2 outline derived from the current top-10 SERP, deduplicated
  • Entity list (people, products, concepts) the topic must mention to compete
  • FAQ candidates from PAA + Reddit threads (when available)
  • Word count target based on the median of top-10 ranking pages

Draft Mode, the per-brand AI voice

Provide a brand voice doc once (tone, banned words, preferred examples) and every draft uses it. The assistant cites every claim with the source so you can fact-check before publishing.

  • Tone presets (professional, conversational, technical) plus custom
  • Banned-word list enforced on every generation
  • Inline citations with link to source
  • Per-brief regeneration of any single section without rewriting the whole draft

Optimise Mode, upgrade existing pages

Paste a URL and Workexe scores it against the live SERP for its target keyword, then suggests concrete edits: missing entities, weak H2 coverage, thin sections, schema you should add.

  • Coverage Score 0 to 100, comparable to the median top-10 ranking page
  • Section-level suggestions, not just "improve this article"
  • Schema recommendations with valid JSON-LD ready to copy

Quota and what counts as 1 brief

Plans include 500 briefs per month (Pro). One brief = one keyword brief OR one optimise run OR up to 2,000 words of draft. Drafts under 2,000 words count as 1 regardless of regenerations.

  • Briefs reset on plan renewal day
  • Unused briefs do not roll over
  • Agency plan adds 2,000 briefs/month and bring-your-own-key option

Handing content to the team

Every brief and draft has a shareable workspace link, no extra seat required for reviewers. Approved drafts auto-create a Content task in SEO Tasks with the publish date.

  • Comment threads inline on any section
  • Approval status synced to SEO Tasks
  • Export to Google Docs, Markdown or HTML
content assistant, brief, draft and optimise seo content reporting
  1. 1
    Select KPIs

    Pick 4-6 client-facing metrics (traffic, visibility, conversions).

  2. 2
    Apply Template

    Add filters and commentary to a branded PDF template.

  3. 3
    Share

    Send a read-only link or downloadable PDF.

  4. 4
    Schedule

    Enable weekly or monthly automated delivery.

Frequently Asked Questions