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Workexe

Bulk Keyword Tracking Setup

Import thousands of keywords with CSV templates and smart grouping rules.

July 14, 20252 min read
Wall of keyword cards imported in bulk

Bulk Keyword Tracking Setup

Prepare the CSV before importing

A messy import becomes 6 hours of cleanup. Workexe accepts a strict CSV schema; preparing it well pays back the first time you cluster.

  • Columns: keyword, country, language, device, intent, cluster, tags, priority
  • One keyword per row, lowercase, no leading or trailing spaces
  • Country and device as ISO codes (US, DE, mobile, desktop)
  • Intent values: informational, navigational, commercial, transactional
  • Tags as semicolon-separated; cluster as a short slug
  • UTF-8 encoding without BOM, comma as separator

Source the right keyword pool

Quality of pool beats size. Pull from these five sources and dedupe before importing.

  • Google Search Console queries already getting impressions
  • Workexe Competitor Analysis keyword gap export
  • Auto-discovered related and question keywords for your top 20 seeds
  • Branded plus competitor brand searches
  • Internal search logs from your own site search

Group, prioritise and assign

An unclustered list of 2,000 keywords is unmanageable. Use Workexe's clustering plus a simple priority rule.

  • Cluster automatically by SERP overlap, then refine by intent
  • Tag each cluster with Owner, Pillar, Stage (research, draft, live, optimize)
  • Priority A: KD below your authority score and volume above 100
  • Priority B: high-intent transactional regardless of volume
  • Priority C: long-tail topical depth, schedule for quarter 2+

Make tracking sustainable from day one

Bulk imports are easy to do once and impossible to maintain without rules. Workexe automation keeps the set clean.

  • Auto-archive keywords with zero impressions for 90 days
  • Auto-pause keywords where Workexe lost rank-tracking signal
  • Weekly cluster delta email so writers see new opportunities
  • Monthly review Workexe Task: prune, re-cluster, promote winners
  • Sync top movers to your dashboard widget for leadership visibility
bulk keyword tracking setup daily rhythm
  1. 1
    Morning Review

    Scan overnight alerts on one dashboard screen.

  2. 2
    Assign Alerts

    Share bulk keyword tracking setup tasks with owners and due dates.

  3. 3
    Explore Trends

    Use weekly filters to spot drops or quick wins.

  4. 4
    Automate

    Schedule PDF, Slack or email triggers.

Frequently Asked Questions