Keyword Tracking
Keyword tracking is the backbone of your SEO strategy. With Workexe SEO Suite, you can monitor your keywords' daily rankings, compare with competitors, and track SERP changes in real-time.
What is Keyword Tracking?
Keyword tracking is the process of regularly checking what position your specified keywords rank in search engines like Google.
Why is it important?
- You measure the impact of your SEO efforts
- You monitor your competitors' performance
- You see which keywords have risen/dropped
- You can quickly decide on strategy changes
How to Add Keywords?
Follow these steps to add keywords:
Step 1: Go to Keyword Tracking Module
Click on the "Keywords" tab in the left menu on the Dashboard.
Step 2: Add New Keyword
Click Add New Keyword button
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Type the keyword
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Select country and language
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Select device type (Desktop/Mobile)
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Save
Step 3: Bulk Import (Optional)
For adding many keywords see Bulk Keyword Tracking. To export data use Export Options.
- Click "Bulk Import" button
- Upload CSV file or copy-paste
- Write one keyword per line
Tip: You can add 50 keywords in the free plan, 500 in Premium, and unlimited in Enterprise.
Local and Global Tracking
Workexe offers both local (city-based) and global (country-based) keyword tracking.
Global Tracking
- Average ranking across the country
- General performance for broad audience
Local Tracking
- City or region-based ranking
- Critical for local businesses
How to Set Up?
When adding keywords, from the "Location" section:
- For Global: Select only country
- For Local: Select Country + City
Competitor Comparison
You can also see your competitors' rankings for each keyword.
Adding Competitor:
- Go to Keyword detail page
- Click "Add Competitor" button
- Enter competitor domain
- View comparison chart
Metrics You Can See:
- Your ranking vs Competitor ranking
- Who appears in SERP features
- Traffic estimate comparison
SERP Features Analysis
SERP features (Featured Snippet, People Also Ask, Image Pack, etc.) are now very important.
Workexe shows you for each keyword:
- Which SERP feature is available
- Who appears in these features
- Feature winning opportunities
Reporting and Alert Setup
Automatic Reports:
You can receive weekly or monthly automatic email reports:
- Settings > Notifications > Keyword Reports
- Select frequency (weekly/monthly)
- Set email address
Setting Alerts:
You can set alerts for specific situations:
- When keyword rises above position 10
- When it drops 5 positions or more
- When it enters first page
Next Step: Detect your technical SEO errors with Site Audit.