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Workexe

Competitor Analysis, Compare Keywords, Traffic, Links and AI Citations

Compare any domain against yours across keywords, organic traffic, backlinks and AI citation share, daily refresh, unlimited competitor slots.

April 19, 20252 min read

Competitor Analysis, Compare Keywords, Traffic, Links and AI Citations

Picking the right competitors to track

The most common mistake is tracking aspirational competitors (big brands) instead of real competitors (the ones taking your clicks). Workexe auto-suggests competitors based on SERP overlap with your tracked keywords.

  • Real competitor = shares 30%+ of your top-100 ranking URLs
  • Aspirational competitor = useful for vision, not for daily benchmarking
  • Vertical-specific competitor = strong in a sub-niche of yours, often best for content gaps

Keyword gap, your fastest content roadmap

Workexe surfaces keywords competitors rank for on page 1 or 2 that you do not rank for at all. Filter by intent and difficulty so you focus on what you can actually win.

  • Intent filter (commercial first if you sell, informational first if you publish)
  • Difficulty filter (start under 40 for a young site)
  • Volume filter (skip under-50 unless they cluster into a topic)
  • One-click handoff to Content Assistant with brief pre-filled

Share of Voice, the real visibility benchmark

Share of Voice is your weighted slice of the tracked-keyword pie versus competitors. It is the single number that captures "are we winning?" across keywords, regardless of which ones each side targets.

  • 0 to 100% per competitor set
  • Weekly delta with cause attribution (which keywords moved the number)
  • Per-segment SoV (e.g. BOFU-only) for sales-aligned reporting

Page-level competitor analysis

Pick a specific competitor URL and Workexe shows the keywords it ranks for, its backlinks, its on-page word count and the SERP features it owns. Use it to model your own page before publishing.

  • Top 100 keywords for the URL with positions and traffic share
  • Backlink profile to that URL only
  • On-page audit (headings, schema, internal links)

Daily refresh and unlimited slots

Unlike single-competitor tools, Workexe lets you add as many competitors as your project needs without affecting your keyword quota. Comparisons refresh daily, the same cadence as Rank Tracking.

  • Unlimited competitor domains per project
  • Daily refresh, no on-demand limit
  • Per-competitor notification toggles
competitor analysis, compare keywords, traffic, links and ai citations setup
  1. 1
    Open Project

    Launch the competitor analysis, compare keywords, traffic, links and ai citations module from your project panel.

  2. 2
    Connect Sources

    Add GSC, GA4 and any required CSV imports.

  3. 3
    Set Scope

    Choose location, language, device and alert thresholds.

  4. 4
    Validate

    Confirm the first scan against a known page or query.

Frequently Asked Questions