Custom Report Templates, Build Layouts That Match Your Workflow
Build reusable report templates with drag-and-drop blocks. Choose KPIs, chart types, sections and branding once, then apply to any project or schedule.
Custom Report Templates, Build Layouts That Match Your Workflow
Template builder anatomy
The builder is a vertical canvas with 7 block types. Drag, drop, reorder, hide. Every block has data-source + style settings.
- Cover block, logo + title + date range
- KPI block, 3 to 8 metric cards in a row
- Chart block, line, bar, pie, table
- Section heading, divider with custom copy
- AI summary, auto-generated narrative paragraph
- Table block, raw data with sort and filter
- Footer block, contact + page numbers
Starting points
Don't start from blank, pick a starter and customise. Each starter is designed for a specific audience.
- Monthly Client, 8 pages, executive-friendly
- Weekly Internal, 3 pages, dense, no AI narrative
- Executive 1-Pager, top-of-funnel KPIs only
- Technical SEO, audit + crawl + Core Web Vitals deep dive
- Content Performance, top pages + keyword movement + backlink wins
Data binding rules
Each block binds to a data source. When you apply the template to a different project, the binding resolves automatically.
- Bindings: rank tracker, audit, backlinks, GSC, GA4, custom
- Default date range: relative (last 30 days) or fixed
- Empty-state handling: hide block or show 'No data' placeholder
Versioning and sharing
Templates are versioned. Edit, preview, publish. Other team members can clone and modify.
- Draft and published versions
- Change log per template
- Workspace-wide sharing (read-only or editable)
- Export template as JSON for migration
Best practice
Templates work best when audience-segmented. Avoid one mega-template that tries to cover every client.
- 1 template per audience type (exec, marketing, technical)
- Keep templates under 12 pages, attention drops sharply after
- Use AI summary block sparingly, max 2 per template
- 1Connect
Verify the domain, connect GSC and GA4 in two clicks.
- 2Scan
Site Audit and keyword tracking start automatically.
- 3Optimize
Apply recommendations from the content assistant and fix list.
- 4Report
Export to PDF/Looker or email clients on a schedule.
